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Automatic's helpful direct mail, printing, email marketing and online marketing resources, guides and tutorials.

14 Proven Money Making Offers for Direct Mail

If you’re like many mailers, you spend a lot of time writing and designing your direct mail letters and brochures, but give little thought to the outer envelope. read more

7 Design Secrets for Making Your Direct Mail Easy to Read

The goal of designing mail is always to encourage reading and to make reading easy. Specifically, a designer should try to draw attention to the copy, make reading easy by applying basic rules of layout and typography, and help communicate the writer’s message. read more

7 Easy-to-Write Headlines That Sell

Fortunately, generations of copywriters have discovered formulas to make the job easier. Here are seven of those formulas which you can use to craft your own headlines.is their portability and convenience. read more

So a big benefit headline might be “Finally! A full-power laptop you can

The Direct Mailers Menu of Emotional Appeals

With this list of emotional appeals, you can craft more powerful headlines, write more relevant copy, and create more appealing photos and graphics. read more

9 Powerful Ways to Encourage People to Open Your Envelope

If you’re like many mailers, you spend a lot of time writing and designing your direct mail letters and brochures, but give little thought to the outer envelope. read more

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