Why is Direct Mail Combined with Email a Good Thing?
Remember the Marketing Rule of Seven? Seven touches before you’re remembered?
Reaching people at different touch points reinforces those touches and makes
you, your company, and your offer more memorable and more desirable.
Direct mail has always offered the opportunity to put your message in a
memorable design into people’s hands. From the mailroom to the executive
suite, every marketing piece passes through multiple sets of hands, multiple levels of an
organization. Even if the ultimate recipient might not be the right recipient,
odds are strong that the "right" recipient will surely see it.
Direct mail can make a memorable impression.
Like the viral potential of a direct mail piece or printed brochure can be
very good, the pass–along potential for a great email with a strong,
targeted message can be enormous. How many times have you read about an email
circling the globe several times in a matter of days? That is the power of email.
Combining printed pieces with email with co–coordinated Website landing
pages gets people excited to know more, to recognize your company as one that
really knows what it’s talking about, that understands its audience by
reaching out across multiple media.
Automatic Mail combines sophisticated email marketing technology with
direct mail marketing selective targeting.
Automatic Mail’s decades of direct mail expertise combined
is the solid foundation upon which we build integrated email marketing and
a comprehensive multi–channel strategy tailored to your particular
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Ready for Direct Mail with Email Marketing solutions? Then, contact us to discuss your marketing goals and challenges.